STEP 1: WHY
Ask yourself WHY you're doing what you're doing, or what you would like to do.
You may have already heard of this concept, so powerfully presented by Simon Sinek in his book:
Start with Why.
Your WHY has to do with your purpose, and it's NOT to make money. That is simply a by-product of what you do to bring value to your customers.
STEP 3: WHO
WHO is your Ideal Prospect? It's one thing to identify the people that may currently purchase from you or that might, but more importantly is identifying your IDEAL CUSTOMER.
You don't want to wake up each day thinking about how you don't like the customers you are serving. It's crucial to not only LOVE what you do, but LOVE the people you serve.
So create a list of characteristics that your ideal customer has. And of course you can go into extensive detail on this by creating your Customer Avatar, which you can learn a lost more about on this great article by DigitalMarketer here.
STEP 4: HOW
What is your Marketing Strategy for bringing your product/service to your ideal marketplace?
Having a plan of action is crucial for every aspect of your hemp business.
How much money do you want to be making?
How will you plan out your content creation, product development, and supporting your customers to get the results they want and need?